The Logic of Beauty

The modern web is drowning in noise. I operate where visual intuition meets programming logic, but creating websites is too small a definition for what I do. I engineer information ecosystems that survive the hype cycle.

My raw material is data chaos. Most projects arrive as a tangled mess of requirements and legacy decisions. My work is to impose order—not through rigid templates, but through semantic architecture. I refine the noise until we reach a state of structural integrity.

My commitment to native-first development is non-negotiable. It is a stance against the planned obsolescence of the digital world. While the industry pushes bloatware and visual builders that trap clients in a cycle of dependency, I build with the grain of the web. Clean code. Standard APIs. No black boxes.

I design for Autonomy. When I hand over a project, you inherit a system you can actually control, not a fragile machine you’re afraid to touch.

I reject lazy solutions. I reject toxic dependencies.

Structural Integrity. Autonomy. Human Code.

EXPERIENCE

  • Frontend Designer \ Q4 Inc.

    JUN/2025 — CURRENT

    As a developer I am responsible for implementing IR sites for the company clients using the Q4 API. Over the months I also embraced some design related tasks and started to streamline the files to better adhere to current best practices and available tools inside Figma.

  • Frontend Designer & Owner \ RIVERA

    AGO/2012 — CURRENT

    Customer service, prospecting, briefing meetings, budgeting, execution of Information Architecture, Development and training

  • Frontend Designer \ ESTUDIO CRU

    JUN/2017 — JUL/2020

    Responsible for the digital area of ​​the studio, I served clients such as Museum of Tomorrow, Instituto Moreira Sales, Maria Bethânia, Aliança Francesa, PUC-Rio, Casa Camolese, Clube Manouche and Vezpa Pizzas, mainly developing institutional websites and digital catalogs with large volumes of data, structuring the project from functional specification and information architecture to development and training of the responsible teams.

    I also implemented identity systems and part generators in Figma to make the design team more efficient in social media deliveries.

  • Frontend Designer \ Segundo Andar

    ABR/2016 — NOV/2016

  • UI & UX Designer \ Datum TI

    MAI/2015 — NOV/2015

  • Junior UX Designer \ Grupo RBS

    FEV/2013 — JAN/2014

  • Junior Web Designer & Developer \ ESPM-Sul

    NOV/2011 — FEV/2013